Wherever you are in your federal sales journey, we have a path.
For startups building toward GSA eligibility · for businesses ready to win their first GSA contract · for customers getting more from the contract they already have.
Three audiences. Three clear paths.
Pick the one that sounds like you. Each one has a different first step.
Not eligible for GSA yet?
You're building toward it
Most GSA Schedules need 2+ years in business, real past performance, and clean financials. If you're not there yet, your job isn't paperwork — it's building the record that makes you eligible.
- Build past performance through subcontracting
- Learn the federal landscape before you commit
- Get the foundational documents ready
You need a GSA contract
Agencies can't buy from you without one
You qualify, you've heard about the federal opportunity, and you're ready to act. You don't need theory — you need the right documents and a clear, proven path.
- The GSA documents that actually matter
- A step-by-step path to follow
- Avoid the common (and expensive) mistakes
Get more from your Schedule
You already won. Now let's grow it.
You have a GSA contract — but it's not selling itself. The next phase is the Federal Sales Pipeline: knowing where the buyers are, what they want, and how to stay competitive over time.
- Free Quick Start access
- Customer-only courses & resources
- Discounts on premium training
Everything in one place — pick what fits
Six offerings (and growing). Free starters, paid courses, customer-included content, and a few coming-soon products you can join the waitlist for.
Freemium Membership
$0 · sign up to access
Foundational GovCon resources to help you understand the landscape before you commit money.
- AI Prompt Library & video guide
- Federal Sales Pipeline tactics
- Tutorials, playbooks, and tools
GSA DIY Quick Start
$249 · instant access · free for GSA Focus customers
The foundational GSA documents you actually need, plus a clear step-by-step path.
- The right GSA documents, ready to use
- Plain-English explanations of what matters
- Common-mistake checklist
GSA Compliance Training
4 lessons · 20+ min · also bundled in the GSA Customer package
Built on the GSA Report Card — every topic GSA holds contractors to in a CAV visit. Put yourself ahead of audits, not chasing them.
- 4 lessons across 20+ minutes
- Built on the GSA Report Card
- Pre-empts CAV audit questions
Federal Sales Pipeline
In development
Turn your GSA contract into a working sales pipeline. Where to find buyers, how to qualify them, and how to close.
- Buyer-identification methods
- Qualifying federal leads
- Pipeline tracking & cadence
GovCon AI Community
In development · waitlist open
Use AI to find federal opportunities, draft responses faster, and stay ahead of competitors who still do it by hand.
- AI prompt library for GovCon
- Workflow templates
- Community of practitioners
GSA Customer Package
Included with your GSA Focus engagement
If we got you your GSA Schedule, you're already in. The Customer package bundles Compliance Training, free Quick Start, and customer-only resources.
- Free Quick Start access
- GSA Compliance Training included
- Customer-only courses & content
You already get a lot included
If GSA Focus got you your Schedule, your Customer membership includes free Quick Start access, GSA Compliance Training, customer-only courses, and member discounts on premium products. Sign in to see what's waiting.
The path from new business to GSA-ready
Most Schedules require 2+ years in business and documented past performance. If you're not there yet, here's the practical ladder to climb.
Stand the business up
Entity, EIN, SAM.gov registration, NAICS codes that match your real work.
Build past performance
Land subcontracts under existing GSA holders. Document every project with scope, size, dates, and references.
Clean financials & time-in-business
Hit 2 years operating with reviewed financials and a positive track record. This is what contracting officers look at.
Apply with confidence
Now you're ready for the Schedule. Quick Start or full Done-for-You — whichever fits.
Four principles we apply at every level
Twenty years of pattern recognition, distilled into the courses and resources you find here.
Eliminate wasted effort
If it doesn't directly move you forward, we cut it.
Focus only on what works
Patterns from 1,000+ GSA approvals, distilled.
Use proven systems
Templates, checklists, playbooks — not theory.
Avoid trial and error
Learn from the businesses that already made the mistakes.
Common questions
What's the difference between Freemium and Customer membership?
Freemium is a free signup that gives you access to the AI Prompt Library, Federal Sales Pipeline tactics, and foundational tutorials — useful for anyone exploring federal sales. Customer membership is only for people who hired GSA Focus to get them their Schedule. Customers get the Quick Start free, GSA Compliance Training included, customer-only courses, and member discounts on everything else.
I'm a GSA Focus customer — how do I log in?
Click "Sign in" at the top of the page. If you didn't receive your login or it's not working, email sales@gsafocus.com and we'll get you set up within a business day.
I'm not eligible for a GSA Schedule yet. Is this community still for me?
Yes — that's exactly one of the audiences we built this for. Freemium membership gives you free access to the foundational training, and the past-performance ladder above shows the practical steps to become eligible. You can grow into GSA from here.
What is GSA Compliance Training, and do I need it?
It's a 4-lesson, 20+ minute training built on the GSA Report Card — the criteria GSA actually uses when they audit your contract. Every GSA contract holder needs to understand this, and most don't until they get hit by a CAV visit. Available standalone or bundled in the Customer package.
When are Federal Sales Pipeline and GovCon AI Community launching?
Both are in development. Join the waitlist on either product card above and we'll email you the moment they're available. Customers will get priority access.
Can I buy individual courses without a membership?
Yes. GSA DIY Quick Start ($249) and GSA Compliance Training are both available as one-time purchases. You don't need an ongoing subscription.
Nothing is more expensive than not having a GSA contract.
Whether you're building toward eligibility, applying right now, or scaling a contract you already won — there's a step here for you.
Explore membership plans →Questions? Call 866-916-6484 or email sales@gsafocus.com